Coffee Storytelling: Differentiating Your Coop Brand in the Digital World

What is this course for?

Harness the power of content to start new conversations and build loyalty with your valued customers. Explore the exciting distinction between commercial coffees and specialty coffees, while conducting a brief yet impactful comparison of export volumes and price levels.

What will you learn?

Understand the difference between commercial coffees and specialty coffees.

Communicate your coffee's story through emotional communication

Create your cooperative's digital presence.

Achieve a small comparison of export volumes and price levels.

Pablio Lucero

Creador de Contenido en Producers Market

Experto en comunicación digital, creador de contenido, diseñador y editor de contenido audiovisual.

Azul Lucero

Creadora de Contenido

Especialista en Redes Sociales, Estrategias de Comunicación y Marketing Digital.

This course is organized by Coop Business School in collaboration with

Producers Trust

Producers Trust is dedicated to driving sustainable transformation. They provide advisory services to business and government clients to improve their agricultural and food systems for the future. Their tools capture and manage farmers’ sustainability data throughout the life cycle of a product.

Producers Trust stands as a leading global network of agriculture producer groups. They develop Regenerative Landscape programs to connect markets, finance, and data across multiple stakeholders to support scaled transitions of farmers to better outcomes.

Visit the partner profile

Are you ready to take your coffee to the next level?

REQUEST YOUR ADMISSION

Frequently asked questions

Is there a cost for the course and how can it be paid?

The course is completely free and there are no fees to pay. The scholarship is provided by USDA and USAID to participate in CBS training programs. To get a scholarship, you just need to request it through the available scholarship program.

How can I request a scholarship?

To get a scholarship, you just need to request it through the available scholarship program.

What are the requirements to receive a scholarship?

Generally, to request a scholarship you fill out an application form provided during enrollment or, if you are already registered on the CBS platform, you can click "Request classroom access" on each course page — just make sure you are signed in to see it. To gain access, you must be registered on the CBS platform.

Are there restrictions to participate in the course?

In most cases there are no restrictions, unless the course targets a specialized topic such as accounting, agriculture, trade, etc.

How long does the course last?

The course Coffee Storytelling: Differentiating Your Coop Brand in the Digital World runs for 4 hours spread across weeks.

How will I access the course material?

The course material will be available for download in the Virtual Classroom. In addition, in the Platform Resources section you can access various reading, reference and application resources.

Will certificates be granted upon completing the course?

Certificates are only granted to those who have satisfactorily completed all the activities of the modules that make up the course.

What is expected of course participants?

Participants must complete the assigned activities, attend the scheduled sessions to resolve questions, engage in community discussions or forums, and follow the established rules of conduct.

What are the scheduled office hours?

The scheduled office hours are calendared spaces where instructors or tutors are available to answer questions, receive projects, provide follow-up, and offer additional information or new courses to scholarship recipients.