Available in Spanish

Introduce Your Cooperative to the Digital World and Prepare to Take Your Operations to the Next Level

Pre Marathon on Social Media

Esta es una semana introductoria que busca impartir conocimiento desde 0 a los cooperativistas, emprendedores o productores que no manejen o cuenten con redes sociales.

  • 100% online course
  • Level Beginner
  • More than 14* hours of content
REQUEST YOUR ADMISSION

This is an introductory week designed to provide foundational knowledge to cooperativists, entrepreneurs, or producers who do not use or have social media.

Digital channel presence is increasingly important. Learn the basic steps with us so you can more effectively promote the goods and services your cooperative offers.

What will you learn?

Configure and optimize a Facebook page for your cooperative or venture.
Establish an initial effective presence on Instagram and use tools to create visual and written content.
Use WhatsApp Business for business communications and customer service.
Leverage tools like Beacons and Linktree to improve user experience and drive traffic to your social media profiles.

Course sessions

1
Step 1
Creating the fan page for my cooperative or enterprise

You'll learn:

You will create the Fan Page for your Cooperative and configure your Google Business account

2
Step 2
Introducing My Brand to Instagram

You'll learn:

You will learn the nature of Instagram, how to use available resources, and how to make attractive posts that have an impact.

3
Step 3
Learning Content Creation Tools

You'll learn:

You will learn about the different possibilities that Canva offers you to create attractive designs to publish on social media.

4
Step 4
WhatsApp Business

You'll learn:

You will learn to use the different tools of this messaging application to get the maximum benefit from communication and follow-up with your clients.

5
Step 5
Beacons and Linktree

You'll learn:

You will learn the necessary configurations to link in one place your cooperative's main social media and communication accounts.

Andrea Quispe

Especialista en Marketing Digital para Cooperativas

Parte del equipo NCBA CLUSA Perú, especializada en marketing digital para cooperativas de café y cacao. Creadora de contenidos para redes sociales y diseñadora. gráfico.

This course is organized by Coop Business School in collaboration with

Producers Trust

Producers Trust is dedicated to driving sustainable transformation. They provide advisory services to business and government clients to improve their agricultural and food systems for the future. Their tools capture and manage farmers’ sustainability data throughout the life cycle of a product.

Producers Trust stands as a leading global network of agriculture producer groups. They develop Regenerative Landscape programs to connect markets, finance, and data across multiple stakeholders to support scaled transitions of farmers to better outcomes.

Visit the partner profile

Are you ready to venture into the digital world?

REQUEST YOUR ADMISSION

Frequently asked questions

The course is completely free and there are no fees to pay. The scholarship is provided by USDA and USAID to participate in CBS training programs. To get a scholarship, you just need to request it through the available scholarship program.

To get a scholarship, you just need to request it through the available scholarship program.

Generally, to request a scholarship you fill out an application form provided during enrollment or, if you are already registered on the CBS platform, you can click "Request classroom access" on each course page — just make sure you are signed in to see it. To gain access, you must be registered on the CBS platform.

In most cases there are no restrictions, unless the course targets a specialized topic such as accounting, agriculture, trade, etc.

The course Pre Marathon on Social Media runs for 14 hours spread across weeks.

The course material will be available for download in the Virtual Classroom. In addition, in the Platform Resources section you can access various reading, reference and application resources.

Certificates are only granted to those who have satisfactorily completed all the activities of the modules that make up the course.

Participants must complete the assigned activities, attend the scheduled sessions to resolve questions, engage in community discussions or forums, and follow the established rules of conduct.

The scheduled office hours are calendared spaces where instructors or tutors are available to answer questions, receive projects, provide follow-up, and offer additional information or new courses to scholarship recipients.