Instagram that sells
Las claves para enamorar a tus clientes potenciales
- 100% online course
- Level Beginner
- More than 48* hours of content
The keys to winning over your potential customers
What will you learn?
Course sessions
You'll learn:
Creating a company email First steps on Facebook: Biography and category Logo, cover photo Add button and direct messages Access for administrators
You'll learn:
First Steps on Instagram: Place logo Biography and category Connect with Facebook and Facebook Creator Prepare welcome message
You'll learn:
Formats for social media Canva tools: Eye Dropper, Adobe Spark How to place photos in Canva
You'll learn:
Cover creation How and where to find music How to add videos
You'll learn:
How to create and apply templates in Canva for: Photos Videos 24-hour Stories
You'll learn:
My Value Proposition How to Identify My Essence Elements That Build My Identity (Brand Pillars, Graphic Line, etc)
You'll learn:
Delivery of quality service Procedure manuals: how and when to implement them? Complaint and conflict management
You'll learn:
Let's talk about inspiration Competition = opportunity What should I evaluate in my competition?
You'll learn:
What should I have ready before venturing into Instagram? The 7 parts of an optimized bio. The importance of defining a color palette (we explore Adobe Colors as a support tool) Linktree & Beacons: All the information my customers and potential customers want to know at the click of a button.
You'll learn:
Featured stories in Q&A format. Digital support tools: Canva as our main ally.
You'll learn:
Whatsapp Business Profile Configuration Product Catalog Automatic Responses Labels and Broadcasting
You'll learn:
The importance of the catalog as a connection tool. The parts of a catalog. A catalog that sells. The differences between a regular catalog and a campaign catalog.
You'll learn:
Instagram Formats (story, post, carousel, reels, IGTV, live). The ideal format for my content. Guide to create your own content. Digital tools to create content (ATP, Adobe Lightroom, Snapseed, CupCut).
You'll learn:
Content strategy for Instagram (content pillars)
Adela Siancas
Creadora de Contenido
Creadora de contenido en Scrap_Chocolate
Andrea Quispe
Especialista en Marketing Digital para Cooperativas
Parte del equipo NCBA CLUSA Perú, especializada en marketing digital para cooperativas de café y cacao. Creadora de contenidos para redes sociales y diseñadora. gráfico.
Frequently asked questions
The course is completely free and there are no fees to pay. The scholarship is provided by USDA and USAID to participate in CBS training programs. To get a scholarship, you just need to request it through the available scholarship program.
To get a scholarship, you just need to request it through the available scholarship program.
Generally, to request a scholarship you fill out an application form provided during enrollment or, if you are already registered on the CBS platform, you can click "Request classroom access" on each course page — just make sure you are signed in to see it. To gain access, you must be registered on the CBS platform.
In most cases there are no restrictions, unless the course targets a specialized topic such as accounting, agriculture, trade, etc.
The course Instagram that sells runs for 48 hours spread across weeks.
The course material will be available for download in the Virtual Classroom. In addition, in the Platform Resources section you can access various reading, reference and application resources.
Certificates are only granted to those who have satisfactorily completed all the activities of the modules that make up the course.
Participants must complete the assigned activities, attend the scheduled sessions to resolve questions, engage in community discussions or forums, and follow the established rules of conduct.
The scheduled office hours are calendared spaces where instructors or tutors are available to answer questions, receive projects, provide follow-up, and offer additional information or new courses to scholarship recipients.