Available in Spanish

Expand your audience and help your cooperative grow!

Building a Community Through Your Cooperative's INSTAGRAM

Este curso, te que dará la oportunidad de aventurarte a utilizar herramientas de Marketing Digital, que te ayudarán a que tus productos y servicios lleguen a más personas, y que tus ventas se incrementen.

  • Certificate of completion
  • 100% online course
  • Level Intermediate
  • More than 13* hours of content
REQUEST YOUR ADMISSION

This course will give you the opportunity to venture into using Digital Marketing tools, which will help your products and services reach more people, and increase your sales.

Then this Instagram course is for you!

Learn the most effective strategies to boost your cooperative's visibility on this leading social media platform. From creating engaging content to using free editing tools. We will give you the opportunity to develop the necessary skills to drive the success of your business online, using only your mobile phone. Join now and take your Instagram presence to the next level!

What will you learn?

Get to Know INSTAGRAM We will take a comprehensive tour of the Instagram platform to understand its nature, functionalities and key dynamics, to better identify the most appropriate content to use.
Engaging Audiovisual Content You will learn to conduct a review of the necessary aspects of the equipment you have, the practical accessories needed and you will get specialized tips from Locafé.
Content Editing We will teach you how to use applications to edit photos and videos, make montages, cuts and fusions, as well as add audio, effects and music that Instagram puts at your disposal.
Posts You will identify the publication format that is most effective and appropriate for your organization, as well as the steps you should follow before making posts, and the strategies you can use to grow your community.

Course sessions

1
Step 1
The Nature of INSTAGRAM

You'll learn:

- Characteristics of Instagram - Trends on Instagram - The Structure of Instagram

2
Step 2
Content Definition

You'll learn:

- Types of content - Storytelling (stories, selfies) - Posts (photos & videos, Reels)

3
Step 3
Guide for Creating Content

You'll learn:

- Camera Checklist - Equipment and Accessories - Locafe Tips

4
Step 4
Photo and Video Editing

You'll learn:

- Editing and montage applications - Instagram filters and effects - Instagram audio and music - Video editing in CapCut

5
Step 5
Instagram Publications

You'll learn:

- Feed or storytelling? - Guide for uploading content - Raffles and advertising - Locafe tips

Kristina Loginova

Creadora de Contenido

Experta en aplicaciones de creación de contenido para redes sociales, experta en Marketign Digital, Comunicadora, Creadora de la Marca LOCAFE

Completion

Obten tu Certificado de reconocimiento, al concluir de manera satisfactoria todas las actividades del curso, que demuestren la aplicación práctica de los conocimientos, técnicas y consejos compartidos durante las diferentes sesiones.

Do you want to revitalize the way you promote your cooperative's products and services?

REQUEST YOUR ADMISSION

Frequently asked questions

The course is completely free and there are no fees to pay. The scholarship is provided by USDA and USAID to participate in CBS training programs. To get a scholarship, you just need to request it through the available scholarship program.

To get a scholarship, you just need to request it through the available scholarship program.

Generally, to request a scholarship you fill out an application form provided during enrollment or, if you are already registered on the CBS platform, you can click "Request classroom access" on each course page — just make sure you are signed in to see it. To gain access, you must be registered on the CBS platform.

In most cases there are no restrictions, unless the course targets a specialized topic such as accounting, agriculture, trade, etc.

The course Building a Community Through Your Cooperative's INSTAGRAM runs for 13 hours spread across weeks.

The course material will be available for download in the Virtual Classroom. In addition, in the Platform Resources section you can access various reading, reference and application resources.

Certificates are only granted to those who have satisfactorily completed all the activities of the modules that make up the course.

Participants must complete the assigned activities, attend the scheduled sessions to resolve questions, engage in community discussions or forums, and follow the established rules of conduct.

The scheduled office hours are calendared spaces where instructors or tutors are available to answer questions, receive projects, provide follow-up, and offer additional information or new courses to scholarship recipients.