Digital Marketing for Cooperatives: Anatomy of social media

Position yourself in the different digital channels to position your brand and effectively promote your products and services.

Are you a member of a cooperative, association or entrepreneur and would like to implement an innovative and effective digital marketing that allows you to promote your products or services?

Are you a farmer, rancher or producer looking for something new and fun that will help you to make yourself known and have more promotion options in the digital world?

Then this is your opportunity to learn something new, which will help you learn about digital trends, update and access new promotion and sales options for your organization or business.

¿Qué aprenderás?

Set up the most important digital asset accounts for your company or business

How to have a social media presence to help you position your brand

Use the tools for the creation, production and edition of digital content.

Current trends for doing business through digital channels and increasing sales

Módulos del curso

Creation of official accounts and profiles

Aprenderás:

-Setting up the official accounts for your organization or business on various digital platforms. -Using effective tools for messaging and story posting. -Optimizing your digital profiles so that potential customers can easily find you in the digital environment.

Content Creation and Account Synchronization

Aprenderás:

-Create institutional templates using the design and editing tools. -Use various video editing and production tools to skillfully create short videos. -Synchronize the social media accounts of your organization or business.

Graphic Identity and Copywriting

Aprenderás:

-Design a visually appealing feed that represents your organization or business on your social networks. -Effectively use the design and editing tools to produce high-quality content. -Learn how to effectively address and communicate various aspects you want to emphasize about your organization or business, including description, products, the acquisition process, and more.

Smartphone video and photo

Aprenderás:

-Maximize the capabilities of your mobile phone to capture high-quality images and videos. -Nail down key concepts such as lighting, angles, and backgrounds to achieve stunning shots. -Develop skills to effectively organize your concepts and create minidocumentaries that have a significant impact through storytelling.

Photo And Video with your Smartphone for Social Networks

Aprenderás:

-Utilize Facebook for effective message dissemination, both organically and through paid advertising methods. -Humanize and shape the identity of your organization or business through audiovisual content that tells creative and touching stories. -Publish attractively edited and interactive content to strengthen your connection with the community and improve engagement.

Creating Cell Phone Produced Videos

Aprenderás:

-Understand the differences between traditional approaches to doing business and the use of various digital platforms. -Identify strategies to convert visitors into leads and how these leads can turn into effective sales. -Conduct analysis of website and social media traffic metrics, enabling you to interpret this information and make informed decisions based on this data.

Andrea Quispe

Especialista en Marketing Digital para Cooperativas

Parte del equipo NCBA CLUSA Perú, especializada en marketing digital para cooperativas de café y cacao. Creadora de contenidos para redes sociales y diseñadora. gráfico.

Are you ready to innovate and apply digital marketing in your business?

Regístrate para solicitarlo

Preguntas frecuentes

What is the Digital Marketing for Cooperatives: Anatomy of social media course?

The Digital Marketing course consists of 6 online training modules, which addresses strategies and techniques to promote products or services online through various digital platforms.

Can only farmers and ranchers participate?

The course is oriented to people oriented to those production activities within the United States, since the promoter is USDA, but it is also available for those who are oriented to other types of activities.